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Investing in Startups: A Guide to Angel Investing

Published May 12, 24
17 min read

Financial literacy refers to the knowledge and skills necessary to make informed and effective decisions about one's financial resources. This is like learning the rules of an intricate game. Just as athletes need to master the fundamentals of their sport, individuals benefit from understanding essential financial concepts to effectively manage their wealth and build a secure financial future.

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Today's financial landscape is complex, and individuals are increasingly responsible to their own financial wellbeing. Financial decisions can have a lasting impact on your life, whether you're managing student loan debt or planning for retirement. A study by FINRA’s Investor Education foundation found a relationship between high financial education and positive financial behaviours such as planning for retirement and having an emergency fund.

But it is important to know that financial education alone does not guarantee success. Some critics argue that focusing on financial education for individuals ignores systemic factors that contribute to financial inequity. Some researchers believe that financial literacy is ineffective at changing behavior. They attribute this to behavioral biases or the complexity financial products.

Another view is that the financial literacy curriculum should be enhanced by behavioral economics. This approach acknowledges that people do not always make rational decisions about money, even if they are well-informed. It has been proven that strategies based in behavioral economics can improve financial outcomes.

Key takeaway: While financial literacy is an important tool for navigating personal finances, it's just one piece of the larger economic puzzle. Financial outcomes can be influenced by systemic factors, personal circumstances, and behavioral traits.

Fundamentals of Finance

Basic Financial Concepts

Financial literacy begins with the fundamentals. These include understanding:

  1. Income: money earned, usually from investments or work.

  2. Expenses are the money spent on goods and service.

  3. Assets: Items that you own with value.

  4. Liabilities: Debts or financial obligations.

  5. Net worth: The difference between assets and liabilities.

  6. Cash flow: The total money flowing into and out from a company, especially in relation to liquidity.

  7. Compound Interest: Interest calculated using the initial principal plus the accumulated interest over the previous period.

Let's dig deeper into these concepts.

You can also find out more about the Income Tax

The sources of income can be varied:

  • Earned income: Salaries, wages, bonuses

  • Investment income: Dividends, interest, capital gains

  • Passive income: Rental income, royalties, online businesses

Budgeting and tax planning are made easier when you understand the different sources of income. In many tax systems earned income, for example, is taxed at higher rates than long-term profits.

Assets vs. Liabilities

Assets include things that you own with value or income. Examples include:

  • Real estate

  • Stocks and bonds

  • Savings Accounts

  • Businesses

Financial obligations are called liabilities. They include:

  • Mortgages

  • Car loans

  • Charge card debt

  • Student Loans

The relationship between assets and liabilities is a key factor in assessing financial health. According to some financial theories, it is better to focus on assets that produce income or increase in value while minimising liabilities. However, it's important to note that not all debt is necessarily bad - for instance, a mortgage could be considered an investment in an asset (real estate) that may appreciate over time.

Compound Interest

Compounding interest is the concept where you earn interest by earning interest. Over time, this leads to exponential growth. The concept can work both in favor and against an individual - it helps investments grow but can also increase debts rapidly if they are not properly managed.

Imagine, for example a $1,000 investment at a 7.5% annual return.

  • It would be worth $1,967 after 10 years.

  • After 20 years the amount would be $3,870

  • After 30 years, it would grow to $7,612

The long-term effect of compounding interest is shown here. However, it's crucial to remember that these are hypothetical examples and actual investment returns can vary significantly and may include periods of loss.

These basics help people to get a clearer view of their finances, similar to how knowing the result in a match helps them plan the next step.

Financial Planning Goal Setting

Financial planning includes setting financial targets and devising strategies to reach them. This is similar to the training program of an athlete, which details all the steps necessary to achieve peak performance.

Financial planning includes:

  1. Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) financial goals

  2. Creating a comprehensive budget

  3. Developing savings and investment strategies

  4. Regularly reviewing the plan and making adjustments

Setting SMART Financial Goals

Goal setting is guided by the acronym SMART, which is used in many different fields including finance.

  • Specific: Having goals that are clear and well-defined makes it easier to work toward them. Saving money, for example, can be vague. But "Save $ 10,000" is more specific.

  • Measurable: You should be able to track your progress. In this instance, you can track how much money you have saved toward your $10,000 goal.

  • Achievable: Goals should be realistic given your circumstances.

  • Relevant: Goals should align with your broader life objectives and values.

  • Set a deadline to help you stay motivated and focused. You could say, "Save $10,000 in two years."

Creating a Comprehensive Budget

Budgets are financial plans that help track incomes, expenses and other important information. This overview will give you an idea of the process.

  1. Track all sources of income

  2. List all expenses, categorizing them as fixed (e.g., rent) or variable (e.g., entertainment)

  3. Compare income with expenses

  4. Analyze the results, and make adjustments

One of the most popular budgeting guidelines is the 50/30/20 Rule, which recommends allocating:

  • 50% of income for needs (housing, food, utilities)

  • Spend 30% on Entertainment, Dining Out

  • Spend 20% on debt repayment, savings and savings

It is important to understand that the individual circumstances of each person will vary. Such rules may not be feasible for some people, particularly those on low incomes with high living expenses.

Savings Concepts

Many financial plans include saving and investing as key elements. Here are some related terms:

  1. Emergency Fund: A savings buffer for unexpected expenses or income disruptions.

  2. Retirement Savings - Long-term saving for the post-work years, which often involves specific account types and tax implications.

  3. Short-term savings: Accounts for goals within 1-5years, which are often easily accessible.

  4. Long-term investment: For long-term goals, typically involving diversification of investments.

It's worth noting that opinions vary on how much to save for emergencies or retirement, and what constitutes an appropriate investment strategy. These decisions are based on the individual's circumstances, their risk tolerance and their financial goals.

The financial planning process can be seen as a way to map out the route of a long trip. Financial planning involves understanding your starting point (current situation), destination (financial targets), and routes you can take to get there.

Risk Management Diversification

Understanding Financial Risks

Risk management in financial services involves identifying possible threats to an individual's finances and implementing strategies that mitigate those risks. This is similar in concept to how athletes prepare to avoid injuries and to ensure peak performance.

Financial risk management includes:

  1. Identification of potential risks

  2. Assessing risk tolerance

  3. Implementing risk mitigation strategies

  4. Diversifying investments

Identifying Risks

Financial risks come from many different sources.

  • Market risk: The possibility of losing money due to factors that affect the overall performance of the financial markets.

  • Credit risk: Loss resulting from the failure of a borrower to repay a debt or fulfill contractual obligations.

  • Inflation risk: The risk that the purchasing power of money will decrease over time due to inflation.

  • Liquidity risks: the risk of not having the ability to sell an investment fast at a fair market price.

  • Personal risk: A person's own specific risks, for example, a job loss or a health issue.

Assessing Risk Tolerance

The risk tolerance of an individual is their ability and willingness endure fluctuations in investment value. The following factors can influence it:

  • Age: Younger people have a greater ability to recover from losses.

  • Financial goals. Short-term financial goals require a conservative approach.

  • Income stability: A stable income might allow for more risk-taking in investments.

  • Personal comfort: Some individuals are more comfortable with risk than others.

Risk Mitigation Strategies

Common risk-mitigation strategies include

  1. Insurance: Protects against significant financial losses. Health insurance, life and property insurance are all included.

  2. Emergency Fund: A financial cushion that can be used to cover unplanned expenses or income losses.

  3. Debt Management: Keeping debt levels manageable can reduce financial vulnerability.

  4. Continuous Learning: Staying updated on financial issues will allow you to make better-informed decisions.

Diversification: A Key Risk Management Strategy

Diversification is often described as "not placing all your eggs into one basket." By spreading your investments across different industries, asset classes, and geographic areas, you can potentially reduce the impact if one investment fails.

Consider diversification similar to a team's defensive strategies. A team doesn't rely on just one defender to protect the goal; they use multiple players in different positions to create a strong defense. Diversified investment portfolios use different investments to help protect against losses.

Diversification can take many forms.

  1. Asset Class Diversification is the practice of spreading investments among stocks, bonds and real estate as well as other asset classes.

  2. Sector diversification is investing in various sectors of the economy.

  3. Geographic Diversification: Investing across different countries or regions.

  4. Time Diversification: Investing regularly over time rather than all at once (dollar-cost averaging).

While diversification is a widely accepted principle in finance, it's important to note that it doesn't guarantee against loss. All investments come with some risk. It's also possible that several asset classes could decline at once, such as during economic crises.

Some critics argue that true diversification is difficult to achieve, especially for individual investors, due to the increasingly interconnected global economy. Some critics argue that correlations between assets can increase during times of stress in the market, which reduces diversification's benefits.

Diversification, despite these criticisms is still considered a fundamental principle by portfolio theory. It's also widely recognized as an important part of managing risk when investing.

Investment Strategies and Asset Allocution

Investment strategies guide decision-making about the allocation of financial assets. These strategies are similar to the training program of an athlete, which is carefully designed and tailored to maximize performance.

Investment strategies have several key components.

  1. Asset allocation: Dividing investment among different asset classes

  2. Portfolio diversification: Spreading investments within asset categories

  3. Regular monitoring and rebalancing: Adjusting the portfolio over time

Asset Allocation

Asset allocation is the act of allocating your investment amongst different asset types. Three major asset classes are:

  1. Stocks (Equities): Represent ownership in a company. Investments that are higher risk but higher return.

  2. Bonds with Fixed Income: These bonds represent loans to government or corporate entities. It is generally believed that lower returns come with lower risks.

  3. Cash and Cash-Equivalents: This includes short-term government bond, savings accounts, money market fund, and other cash equivalents. Generally offer the lowest returns but the highest security.

Factors that can influence asset allocation decisions include:

  • Risk tolerance

  • Investment timeline

  • Financial goals

Asset allocation is not a one size fits all strategy. Even though there are some rules of thumb that can be used (such subtracting the age of 100 or 111 to find out what percentage of a portfolio you should have in stocks), this is a generalization and may not suit everyone.

Portfolio Diversification

Within each asset type, diversification is possible.

  • For stocks, this could include investing in companies with different sizes (small cap, mid-cap and large-cap), industries, and geographical areas.

  • For bonds, this could involve changing the issuers' (government or corporate), their credit quality and their maturities.

  • Alternative Investments: To diversify investments, some investors choose to add commodities, real-estate, or alternative investments.

Investment Vehicles

There are various ways to invest in these asset classes:

  1. Individual stocks and bonds: These offer direct ownership, but require more management and research.

  2. Mutual Funds are managed portfolios consisting of stocks, bonds and other securities.

  3. Exchange-Traded Funds. Similar to mutual fund but traded as stocks.

  4. Index Funds: Mutual funds or ETFs designed to track a specific market index.

  5. Real Estate Investment Trusts (REITs): Allow investment in real estate without directly owning property.

Passive vs. Active Investment Active vs.

In the world of investment, there is an ongoing debate between active and passive investing.

  • Active Investing: Involves trying to outperform the market by picking individual stocks or timing the market. It usually requires more knowledge and time.

  • Passive investing: This involves buying and holding a portfolio of diversified stocks, usually through index funds. It's based off the idea that you can't consistently outperform your market.

Both sides are involved in this debate. The debate is ongoing, with both sides having their supporters.

Regular Monitoring and Rebalancing

Over time, it is possible that some investments perform better than others. As a result, the portfolio may drift from its original allocation. Rebalancing is the process of periodically adjusting a portfolio to maintain its desired asset allocation.

Rebalancing can be done by selling stocks and purchasing bonds.

It is important to know that different schools of thought exist on the frequency with which to rebalance. These range from rebalancing on a fixed basis (e.g. annual) to rebalancing only when allocations go beyond a specific threshold.

Think of asset allocation like a balanced diet for an athlete. As athletes require a combination of carbohydrates, proteins and fats to perform optimally, an investment portfolio includes a variety of assets that work together towards financial goals, while managing risk.

Remember: All investments involve risk, including the potential loss of principal. Past performance is no guarantee of future success.

Long-term Retirement Planning

Long-term planning includes strategies that ensure financial stability throughout your life. Retirement planning and estate plans are similar to the long-term career strategies of athletes, who aim to be financially stable after their sporting career is over.

Key components of long term planning include:

  1. Retirement planning: Estimating future expenses, setting savings goals, and understanding retirement account options

  2. Estate planning - preparing assets to be transferred after death. Includes wills, estate trusts, tax considerations

  3. Plan for your future healthcare expenses and future needs

Retirement Planning

Retirement planning includes estimating the amount of money you will need in retirement, and learning about different ways to save. Here are some of the key elements:

  1. Estimating Retirement Needs. According to some financial theories, retirees may need between 70 and 80% of their income prior to retirement in order maintain their current standard of living. It is important to note that this is just a generalization. Individual needs can differ significantly.

  2. Retirement Accounts

    • Employer-sponsored retirement account. Often include employer matching contributions.

    • Individual Retirement (IRA) Accounts can be Traditional or Roth. Traditional IRAs allow for taxed withdrawals, but may also offer tax-deductible contributions. Roth IRAs are after-tax accounts that permit tax-free contributions.

    • SEP IRAs & Solo 401 (k)s: Options for retirement accounts for independent contractors.

  3. Social Security is a government program that provides retirement benefits. Understanding how Social Security works and what factors can influence the amount of benefits is important.

  4. The 4% Rule is a guideline which suggests that retirees should withdraw 4% from their portfolio during the first year they are retired, and adjust it for inflation every year. This will increase their chances of not having to outlive their money. [...previous text remains the same ...]

  5. The 4% Rule: A guideline suggesting that retirees could withdraw 4% of their portfolio in the first year of retirement, then adjust that amount for inflation each year, with a high probability of not outliving their money. This rule is controversial, as some financial experts argue that it could be too conservative or aggressive, depending on the market conditions and personal circumstances.

The topic of retirement planning is complex and involves many variables. The impact of inflation, market performance or healthcare costs can significantly affect retirement outcomes.

Estate Planning

Planning for the transference of assets following death is part of estate planning. Among the most important components of estate planning are:

  1. Will: Document that specifies how a person wants to distribute their assets upon death.

  2. Trusts: Legal entities which can hold assets. There are various types of trusts, each with different purposes and potential benefits.

  3. Power of attorney: Appoints someone to make decisions for an individual in the event that they are unable to.

  4. Healthcare Directive: Specifies an individual's wishes for medical care if they're incapacitated.

Estate planning can be complicated, as it involves tax laws, personal wishes, and family dynamics. The laws governing estates vary widely by country, and even state.

Healthcare Planning

In many countries, healthcare costs are on the rise and planning for future medical needs is becoming a more important part of long term financial planning.

  1. Health Savings Accounts (HSAs): In some countries, these accounts offer tax advantages for healthcare expenses. Rules and eligibility may vary.

  2. Long-term Insurance: Policies that cover the costs for extended care, whether in a facility or at your home. The price and availability of such policies can be very different.

  3. Medicare: Medicare is the United States' government health care insurance program for those 65 years of age and older. Understanding Medicare's coverage and limitations can be an important part of retirement plans for many Americans.

There are many differences in healthcare systems around the world. Therefore, planning healthcare can be different depending on one's location.

You can also read our conclusion.

Financial literacy is a complex and vast field that includes a variety of concepts, from basic budgeting up to complex investment strategies. The following are key areas to financial literacy, as we've discussed in this post:

  1. Understanding basic financial concepts

  2. Develop your skills in goal-setting and financial planning

  3. Diversification of financial strategies is one way to reduce risk.

  4. Understanding asset allocation and various investment strategies

  5. Plan for your long-term financial goals, including retirement planning and estate planning

The financial world is constantly changing. While these concepts will help you to become more financially literate, they are not the only thing that matters. New financial products, changing regulations, and shifts in the global economy can all impact personal financial management.

In addition, financial literacy does not guarantee financial success. Financial outcomes are influenced by systemic factors as well as individual circumstances and behavioral tendencies. Critics of financial education say that it does not always address systemic inequalities, and may put too much pressure on individuals to achieve their financial goals.

Another perspective emphasizes the importance of combining financial education with insights from behavioral economics. This approach acknowledges that people do not always make rational decisions about money, even when they possess the required knowledge. Strategies that take human behavior into consideration and consider decision-making processes could be more effective at improving financial outcomes.

It's also crucial to acknowledge that there's rarely a one-size-fits-all approach to personal finance. What may work for one person, but not for another, is due to the differences in income and goals, as well as risk tolerance.

Personal finance is complex and constantly changing. Therefore, it's important to stay up-to-date. This might involve:

  • Staying up to date with economic news is important.

  • Regularly updating and reviewing financial plans

  • Searching for reliable sources of information about finance

  • Consider seeking professional financial advice when you are in a complex financial situation

While financial literacy is important, it is just one aspect of managing personal finances. Critical thinking, adaptability, and a willingness to continually learn and adjust strategies are all valuable skills in navigating the financial landscape.

Financial literacy means different things to different people - from achieving financial security to funding important life goals to being able to give back to one's community. For different people, financial literacy could mean a variety of things - from achieving a sense of security, to funding major life goals, to being in a position to give back.

By gaining a solid understanding of financial literacy, you can navigate through the difficult financial decisions you will encounter throughout your life. It's still important to think about your own unique situation, and to seek advice from a professional when necessary. This is especially true for making big financial decisions.


The information provided in this article is for general informational and educational purposes only. It is not intended as financial advice, nor should it be construed or relied upon as such. The author and publishers of this content are not licensed financial advisors and do not provide personalized financial advice or recommendations. The concepts discussed may not be suitable for everyone, and the information provided does not take into account individual circumstances, financial situations, or needs. Before making any financial decisions, readers should conduct their own research and consult with a qualified financial advisor. The author and publishers shall not be liable for any errors, inaccuracies, omissions, or any actions taken in reliance on this information.